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Title Color print: "Inauguration du Tunnel Simplon Exposition Internationale, Milan 1906"; 7"x10"
Collection Lang Collection
Object Name Print
Caption Advertisement for the Milan Exposition Internationale 1906
Scope & Content Color print - "Inauguration du Tunnel Simplon Exposition Internationale, Milan 1906". 7"x10".
"The opening of the transalpine Simplon Tunnel in 1906 was one fo the major accomplishments of the early industrial age. It provided the first direct train route between Paris and Milan, and a major exposition was planned to celebrate the achievement. Metlicovitz's design won the competition for the best poster to announce this event, and it was printed in four languages. It has become one of the most famous of all Italian posters.

"Metlicovitz shows Mercury riding the train out of the tunnel's darkness into the light of Italy, with Milan and its cathedral in the distance. The extended perspective, the strong contrast of dark and light, and the bold red highlights emphasize the drama of the moment. It is accompanied by the distinguished elegance of Metlicovitz's lettering, which invites our eyes to soak in its sheer sensuousness."

Quoted from
Accession# 2004G1317
Subjects Transportation--Italy--Advertising.
Transportation engineering.
Object ID 2004G1317
Date 1906
Condition Good
Condition Notes Matted on non-archival board, but colors remain vivid.
Imagefile 003\2004G1317.JPG